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Outcome Quizzes and Using Tags

Posted 11/6/2023

If we use a ‘scoring quiz’, we can create variables to act as tags and replace the values with the details we want to send to our CRM or ESP. But how can you do that using an Outcome quiz?

In the Outcome quiz, you can’t set up a variable and populate it with a value. BUT you can assign a tag to the results manually. Let’s examine this with an outcome quiz I created regarding the scenario “Is your website a lead generating machine?”.

I have three endings in this quiz.


Each ending has a separate call to action:

  • A will offer the users the opportunity to get some help building out their typeforms
  • B offers the user to connect to a partner organization of mine to have a free analysis done on the website
  • C provides a cheat sheet of information and actions the user can take on their website (upgrades typically required before having the analysis done in B or getting a custom typeform built)

What I really want to do is ‘tag’ the respondents and get that information into my CRM/ESP for follow up sequences, contacting them, etc.

But how can I do this with the Outcome quiz results?

I've created a Google Doc with all the details in it - it's over 15 pages long, too long to put in this email. Here's the link to the doc.

Inside the Google Doc, at the end, there is a link to a video walkthrough of the steps. Hope you enjoy it as well.

If you have any difficulty in getting access to the document, leave a comment below and let me know.