This post assembles the 5 emails in the sequence:

This week I want to walk you through all seven steps for building a quiz funnel that captures the right leads and feeds them into emails they actually open. One or two steps per email, five emails total.

Most quiz funnels fail before the first question is written.

You have a new offer, a content gap, or a list that is not segmented well. So you open Typeform, build ten or twelve questions, put them on a landing page, and wait.

A few emails come in. Some even look promising. Six weeks later, there are no discovery calls, no sales, and no clear signal about who these subscribers are or what to send them next.

The questions were never the problem. No one decided what the quiz funnel was supposed to do for the business.

 Typeform has finally enabled "placeholder editing"!

We are no longer bound to the default, USA-centric placeholders - at least across a wide number of question types.

​Here's the Typeform Help Centre article on how all of this can be implemented across your forms.

cheers

Here's something most quiz creators never think about.

Your product recommendation quiz isn't just a conversion tool. It's a piece of content that search engines can index, rank, and send traffic to — every single day, without you lifting a finger.

The problem? Most companies build a great quiz and then do nothing to help people find it. They rely entirely on paid traffic or social posts. Meanwhile, competitors with mediocre quizzes are capturing the same high-intent buyers through Google, simply because they took 20 minutes to optimize.

This comes from an email series I did recently. where I people through exactly how to do it.

All the email posts are in the 'read more'  section. 

Here's what we'll cover:

• Email 2: How to find the right keywords for your quiz (it's simpler than you think)
• Email 3: Writing titles, descriptions, and questions that search engines love
• Email 4: The technical stuff that actually moves the needle
• Email 5: Pulling it all together into a system that keeps working

No jargon or complex tech. Just practical moves you can make this week.

There I was, sat watching the Olympics for way too many hours, with my laptop open to Typeform.

I managed to watch - well, sort of - the figure skating while I was compiling this set of example feedback forms across a set of niches where I have served clients.

These examples are all similar in structure and have three outcome paths:

• Sign up for a newsletter
• Consider one of our courses/products
• We want to book a call with you

This is a sort of ‘buyer intent ladder’ from low to high to which we route the quiz taker, based on their responses. What we are trying to do is find the real buyers - not the tire kickers - in the list.

Note: I created external landing pages for newsletter sign up and for sample course list, so remember that these are strictly examples and NOT real working artefacts.

​Here’s the entry point typeform​

Creating the quiz is the easy part. It’s determining the right set of questions to map the ‘intent’ to the outcomes you want. Once that’s done, the act of creating the quiz itself is simple.

If you are a coach/creator/consultant who works in any of the niches this covers, let me know if this makes sense to you.

cheers

This has come up a few times in the recent past, including 3 DMs in the past month… so i thought i would just give a quick recap on the hack.

1. i want the user to be redirected to a specific sub-page in my web site, based on an answer they chose. Here’s the sample question I used:

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note that this is a really simple example, with only one question. I could use the logic rules to ‘go to’ different endings, each of which was a dedicated ‘redirect url’

Within typeform there is a feature called Partial Submit that would allow for some of this to function (at least on a paid plan) …

Typeform is a really great tool to help identify the buyers in your mailing list AND find out exactly what content/products they want to buy.

Don’t want to read any more? Here’s a link to the sample typeform I’m talking about

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Feel like you are wasting time and energy creating content for people who don’t buy?

How do you identify real buyers in your list? How do you create content/products specifically for them?

The 30 Second Survey. (spoiler alert - it’s the typeform)

Just a quick note that helps me keep track of ‘which form’ a user response comes from. (bad grammar and all that ..) 

I have a bunch of typeforms that push data into a single Google Sheet. I consolidate the details into a master tab. Each form contains a set of similar data but to make it easier to identify where the user record comes from, i use a custom variable

Here’s a little hack that I have used to ‘consolidate’ data from two separate tabs/Sheets into the same data set in Google Sheets.

Scenario: you did a survey last year using a form that you have now closed. You duplicate that survey to reuse the structure with a couple of content tweaks. You want to have both sets of data in one tab, with the responses to the new version being added as rows to the end of the original set of data.

You can connect the new survey to the existing Google Sheet for the prior survey but it will add all the responses to this version into that tab. Now you have response data on two separate tabs and you want to consolidate the ‘same set of columns from each’ into one data set.